The Government’s decision to ban soft drinks and flavored milk in schools should be supported by all responsible adults. It should be noted that a similar ban on soft drinks in US schools did not have any effect on the overall consumption of sweet beverages by school going children. So it would be a mistake to regard the ban as a panacea. It is but a first and important step that can lead to a change in the palate over time and may produce lasting results.

Industry groups that are opposing the ban should instead regard it as an opportunity to promote healthier drink options. There are plenty of tasty vegetables that could be juiced individually or in combinations. It is simply a matter of thinking outside the carton.


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